Aids in the prevention of dental decay. Improves gum health while gently removing plaque and surface stains. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3x more plaque in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes.** Gently whitens. Clean, minty taste. Deep cleans teeth and gums. Targets plaque, tartar and set-in stains. Strengthens enamel, neutralizes acids, freshens breath, cavity protection. Recyclable paper box. *In hard-to-reach areas compared to a leading toothpaste. **Data on file.
